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Icha Icha

Concept Developer

Icha Icha is a Japanese inspired restaurant, primarily focused on donburi which is a Japanese dish of a large bowl of white rice with several toppings. A popular fast food option as common in Japan as a sandwich is in the UK.


With this in mind, the target was a £10 average spend, the same as a sandwich combination, but being able to serve a healthy, hot, tasty meal option to.We had to create a high quality low cost but substantial lunch that could be prepared inside of 30 seconds upon ordering.


The result is a self combined meal with Asian taste, using raw produce of the highest quality, and the freshest ingredients we can get hold of.Originally aiming for 400 covers a day, Icha Icha is now serving a jaw dropping 800 customers a day with a payroll cost of only 5%!

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